Alec Veinger

Contributions by This Author

Winning with Hyper-Local Retailing

Hyper-local retailing is one big advantage that brick-and-mortar stores still have over ecommerce. It gives you the ability to provide the best experience to customers by tailoring a store to your community’s specific needs. Think of it as another “P” to add to the infamous “Four P’s of Retail” (product, price, promotion and placement). That […]

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How do you know when it’s time for an onsite survey? The answer is simple: What is the cost of not knowing what your stores need? Are you unnecessarily spending money on extra marketing materials? Are you spending too much on capital expense? Are you delaying rollouts? Is compliance suffering? Without reliable data to help […]

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The Future of Retail Looks Like This

The Washington Post recently wrote an article about a new shopping center under construction in the heart of D.C. The urban center is fascinating because it is specifically designed to attract the millennial demographic. (You know, the group everyone, it seems, is trying so hard to get.) Why not borrow some of their great tips […]

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The Execution Challenge Making your Marketing Plans a Store-level Reality GSP explores strategies for closing the gap between the head-office marketing plan and store-level execution in this three-part series—to prevent bottom line profit from slipping through that gap. Part One outlined how better execution starts with better store-level data. SEE: The Execution Challenge – Part […]

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Point of Purchase Compliance

Attractive, straightforward point of purchase (POP) merchandising appeals to customers’ “buy now” impulses. In an effort to maximize POP buying incentives, you probably comply with strict POP display standards that cover everything from fixture placement to brand imagery. That is, you’re supposed to comply with the standards. But compliance is tough, isn’t it? High turnover, […]

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Inventory Reallocation

Using accurate data to reallocate inventory enables you to stock the right products for the right customers at all the right moments. The payoff? Increased full-priced sales across your chain, better efficiency, and happier customers. To understand the impact of inventory reallocation, imagine a customer who enters your store looking for a new kind of […]

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