» 3 Ways to Maximize Your NRF 2019 Big Show Experience
NRF 2019: Retail’s Big Show—the world’s largest retail conference and expo held Jan. 13-15 at the Jacob K. Javits Convention Center in NYC—is quickly approaching. With 16K attendees, 700+ retailers, and nearly 100 exhibitors expected, this is “more than a conference,” says the NRF. “It’s a community filled with the largest global audience and exhibitor base that could only come from NRF.”
If you’re in the retail industry, you’re most likely scheduled to attend. Here are three tips to help you make the most of your Big Show experience.
- Think Practical. It’s easy to get caught up in the expo excitement and hype. Keep your budget, business size and true needs in mind throughout the event. Ask questions, take notes, and gather as much information as possible without making any serious commitments. Share details with your trusted team members to ensure your business has the capabilities to execute or utilize the solution. Remember to give yourself time to digest everything you’ve learned without ruling out similar offerings based on price point.
- Get Testimonials. As with any big expo, you’re sure to find a wide array of services and solutions perfect for your business. Now’s the time to connect with other retailers to compare notes on vendors that interest you most. Prior to pursing future partnerships, get references and hear what others have to say. Uncover any positive or negative experiences existing or former customers may be able to share with you. What’s more, asking questions is just another way to network.
- Stay Open-Minded. Remember, the main goal of expo exhibitors is to wow attendees with fabulous freebies and over-the-top creative. Be wary of the “cool kids” attracting the most attention. Some of the very best retail solutions and services are offered by experienced vendors who may no longer need crazy bells and whistles to get their point across. There’s a reason they’ve been successfully doing their thing for however many years. Make it a point to stop by their booth, listen to their pitch and check out their latest offerings. If not, you may just miss out on the best thing that could ever happen to your business.
We hope to see you at this year’s event. Stop by booth #704 and check out the new AccuStore Mobile App 5.0.